Andromeda POS booms with DataCash card processing integration

Since launching an integrated EPOS and payments services solution with DataCash in January 2005, Andromeda has announced that a further 30 customers have signed up to the service with more in the pipeline. Customers now include The Bombay Bicycle Club, Famous Moe’s Food Service and Herbies Pizza. Andromeda already provides EPOS systems, including integrated online ordering, to many of the UK’s major delivery companies and is the exclusive integrated EPOS provider for lastminute.com’s Eat In service.

“Such has been the response, that we are now offering the DataCash Card Processing service as standard with all new sites. Our customers tell us they have seen significant improvements in order levels at peak times as they can now process orders more rapidly. We are now planning to offer the service to all of our existing sites, and over the coming months we will be pro-actively marketing to new customers.”

Andromeda recently started implementation of its Chip and PIN functionality, which will enable the use of cards in dine-in restaurants and counter service outlets. Andromeda already has a number of customers awaiting completion of the bank approval process which will be completed in the coming weeks.

By teaming up with DataCash, Andromeda has been able to process a card transaction as quickly as cash which is important for customers with busy ordering periods. An example is a bustling coffee shop which for practical reasons cannot accept credit cards using a PDQ as this can take up to a minute for each transaction and unnecessarily lengthens the customer queuing time. By combining the Andromeda counter service system with DataCash card processing, operators can process a card transaction in under two seconds. Transactions are fully integrated into the EPOS system, removing the potential for human error.

“We’re delighted that Andromeda and its customers have seen a very tangible benefit to integrating with our payment system,” said Gavin Breeze, business development director for DataCash. “The company is making inroads into the counter service sector, complementing its existing strength in the delivery market. We look forward to further developments in this area as Andromeda goes from strength to strength.”

The system also validates address and card security details, which in turn reduces fraud charge backs. It can also handle multiple simultaneous transactions, avoiding the need for staff to share a PDQ machine.

The target market for DataCash and Andromeda is around 5,000 delivery outlets and more than 22,000 counter service outlets in the fast food and coffee shop sectors, plus 41,000 bars and pubs*.

* Market stats Source – Experian